Founding team member + designer

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In 2017 I had the opportunity to leave my product design role at MX and be part of the founding team of Strala. I played a large role in defining what the product should be in addition to leading product design.

Strala was a marketing tech product designed to streamline tracking data for marketing teams, resulting in better reporting on campaigns and increased effectiveness. The product was acquired in 2019 by a marketing tech company in Utah, where some team members remain.

My Role

  • Founding designer

  • Took idea from early concept to implementation

  • Collaborated across marketing, sales, engineering, and product management to refine and iterate on the product