Strala
Founding team member + designer
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Strala
In 2017 I had the opportunity to leave my product design role at MX and be part of the founding team of Strala. I played a large role in defining what the product should be in addition to leading product design.
Strala was a marketing tech product designed to streamline tracking data for marketing teams, resulting in better reporting on campaigns and increased effectiveness. The product was acquired in 2019 by a marketing tech company in Utah, where some team members remain.
My Role
Founding designer
Took idea from early concept to implementation
Collaborated across marketing, sales, engineering, and product management to refine and iterate on the product